1. Create a solid content plan, this is crucial for gaining, maintaining and entertaining your followers, post content that the followers want to see as opposed to content that they would just scroll past, your post content should be intriguing, mix it up with videos, images, interesting links and quotes.
2. Be exclusive! encourage your attendees and audience to follow your social accounts for announcements by releasing certain details about your event on your planned platforms, by doing this you create anticipation behind your event, this can also be helpful for encouraging uptake of your App.
3. A great way to encourage user-generated content and engagement with your brand is to create a hashtag related to your event. Use local and relevant hashtags to your industry to maximise the reach of your posts