Partnering with Red Rooster www.redrooster.co.za, the Nissan Micra – My Ride My Rules campaign saw a roadshow spanning South Africa whereby Nissan enthusiasts could enter a Facebook competition by styling their very own Nissan Micra.
Votes were then open to the public to decide on a winner.
Our Stylish Photo-Box units were an integral part of the national activations which allowed people to have their photos taken all the while having their details captured for further communication by the Nissan marketing team.
The Road show saw us visit a variety of varsity campuses, shopping malls and the sandy beaches around the country.
Dec 2012 – March 2013
Multiple cities including Johannesburg, Durban, Plettenberg Bay, Cape Town