DSTV’s TLC channel

Campaign:

Held at the Good Food & Wine show in Cape Town, the TLC channel on DSTV hosted a competition at the show featuring Buddy Valastro, aka the Cake Boss.

Contestants entered the competition by decorating their own cup cake and posing for a photo with the Cake Boss.

We worked with ad agency Show Works, and over the 2 days of the show, more than 950 photos were taken.

We also featured Photo-Box at the TLC channel’s launch last year.
Both events were incredibly successful.

Dates:

26-27 May 2012

Cities:

Cape Town

Gallery

 

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