Held at the Good Food & Wine show in Cape Town, the TLC channel on DSTV hosted a competition at the show featuring Buddy Valastro, aka the Cake Boss.
Contestants entered the competition by decorating their own cup cake and posing for a photo with the Cake Boss.
We worked with ad agency Show Works, and over the 2 days of the show, more than 950 photos were taken.
We also featured Photo-Box at the TLC channel’s launch last year.
Both events were incredibly successful.
26-27 May 2012