Huggies launched a new style of nappy in 2011 and PhotoBoxi was used to engage consumers with their babies at the activation zones.
We ran a very successful campaign with ad agencies 34 and Urban Striker and activated 30 events in 5 weeks across the country.
PhotoBoxi was used to display more information about the new product while a changing station with dolls showed consumers how the new nappy fits.
Every mom walked away with a branded photo, a memory that will be shared with friends and family.
October – November 2011
Johannesburg, Cape Town, Durban and Port Elizabeth