Huggies

Campaign:

Huggies launched a new style of nappy in 2011 and PhotoBoxi was used to engage consumers with their babies at the activation zones.

We ran a very successful campaign with ad agencies 34 and Urban Striker and activated 30 events in 5 weeks across the country.
PhotoBoxi was used to display more information about the new product while a changing station with dolls showed consumers how the new nappy fits.

Every mom walked away with a branded photo, a memory that will be shared with friends and family.

Dates:

October – November 2011

Cities:

Johannesburg, Cape Town, Durban and Port Elizabeth

Gallery

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