“Associations have increasingly embraced consumers’ affinity for apps, using them to put resources and benefits at members fingertips” ~ Alex Beall
Alex Beall understands that apps are ubiquitous with modern living. There are 2.8 million apps available for download on the Google Play Store. 21% of Millennials open an app 50+ times per day. 49% of people open an app 11+ times each day. 57% of all digital media usage comes from mobile apps.
People use their mobile devices for communicating, reading, learning and just about everything else, and apps make much of that activity possible. Among the many benefits of using a community/association app, such as increased engagement and communication as well as relevant and timely information updates – is that administrators now have less things to worry about!
Let’s look at some of the ways that associations are using apps to make their products, services and other benefits more accessible and valuable to their members:
Most associations communicate via social media and email, but this is becoming less effective, in contrast there are various ways to communicate via an association app: you can notify your members using the in-app activity feed, send push notifications and pop up messages, have webinars or leverage Youtube, or communicate directly using the messaging feature, which ever way you choose, our association app can help reach stakeholders and cut through the communication clutter of other platforms.
Promote your event
Use your association app to promote your events, send PDF brochures, streamline the registration process and increase your sponsorship opportunities. In fact, taking into account the current ban on gatherings or events, why not take your event virtual? The opportunities are endless.
By having your own custom association app, it’s a great way to value your members, a great way to build relationships and a personalised and collaborated platform for all your members to engage on.
Access feedback from your members
A great resource to gain feedback from your members. Set up polls, surveys and forms for members to fill out, and gain insights about your members to better cater for their needs.
Increase your membership base
A focal point for many associations is growing their membership base. By having an association app that engages members and gives them a sense of inclusion and personalisation, they will in turn feel valued. It has been reported that millennials check their phones around a hundred and fifty times a day – and we know that older generations also check their phones a lot too. And if we take cognisance of the fact that 89% of all media time is spent in apps, we conclude that by having a high-functioning and relevant app, your association is catering towards the habits and tendencies of younger potential members, as well as an older demographic, thereby giving them all a greater incentive to join.
Entertainment and gamification
Humans have a competitive nature! Boost engagement, and award points and incentives to your members for pages visited, comments on posts, profile updates and the like, and watch your members fight for the top of the leader board. Leverage off your sponsors for prizes for the top 3 on the leader board and watch how you improve engagement and communication. This is also a great opportunity for your sponsors’ marketing tactics to gain traction.
Leverage your sponsors
With the implementation of an association app, the opportunities for sponsorship double, having all your members engaged on one platform is a huge plus point for sponsors to see a return on investment. Leverage off of these opportunities to pay for your app!
When it comes to considering an association app, the question isn’t why? But why not? Schedule a Skype call with us today for a free consultation!