Let’s face it, we have been catapulted into everything digital and virtual, and although intimidating, it’s really where we were headed even before Rona came to town. When it comes to events, it’s always about keeping with the times and having each event more exceptional than the last. Once the decor and speakers are booked, we need to look at the best way to communicate with an audience during, and even after the event. An event app is certainly the way forward.
For many event organisers, the cost of an app can be daunting, but did you know that your app can pay for itself? Better still, many organisers have even used event technology to generate additional revenue.
Event sponsorship is often recognised as one of the most sophisticated marketing strategies which places a brand directly in front of their target audience. By creating highly targeted sponsorship packages, you can deliver on your sponsors’ marketing goals, and cater to their specific needs.
What is it that your sponsors want?
Increased brand exposure?
To influence and engage with the audience?
Drive more traffic to their resources, eg. website?
Collect information on their target audiences behaviour and attitudes?
Let’s start with brand exposure. There are numerous ways to put your sponsor front and centre within your app:
Influence and engage with the audience
Provide sponsors and exhibitors the opportunity to engage with attendees, beyond brand exposure, with these ideas:
Create an interactive game element, rewarding attendees with points for visiting sponsors’ booths, app page or website.
Incentivise check-ins to sponsored sessions.
Include a sponsored activity feed with welcome messages from the sponsor as well as sponsored posts.
Drive more traffic to the sponsors resources
Send push notifications and pop-up messages to attendees, directing them to specific sponsored content or to external sponsor websites.
Collect information on target audiences’ behaviour and attitudes
Feedback and data from attendees is valuable for an event organiser, and even more so for sponsors, here are some examples on gathering data:
Gather information for your sponsors using submission/feedback forms.
Use sponsored questions using live polling.
Once you’ve defined what your sponsors want, you can create the ultimate custom package for them. Offer a dedicated ‘Technology Sponsor package’ or sell items a la carte.
Give us a call and we can send you more information on how you could structure your sponsorship proposal.
It’s a free consultation! Our gift to you.